Some people say that a business and a brand are two totally different things. But you truly think that you are branding when you see your business (or company’s webpage) with someone else’s name or product on it. That is branding. A client visiting your website might also see the business name on the website and wonder if you really mean Business Insurance. That is branding. Et cetera.

But a brand is much more than a name, a title, an animal, a color scheme, a design scheme, a symbol, a car, or vinyl over showing your website address, a tagline, you or your products (if you are a business owner).